Consumers have embraced ongoing digital transformation, creating a highly competitive environment for traditional financial institutions. The options at their disposal make it easy to move accounts to other FIs or neobanks that make banking simpler and more convenient.
To gauge consumer interest in a one-stop-shop for all their banking needs, we collaborated with PYMNTS on a national consumer research study. And what we uncovered reveals that not only do consumers prefer that their bank offer bundled banking options, they are willing to leave their bank if it does not – and critical to the mix is credit cards.
Download the full report to learn more about customer preferences for bundled banking solutions and the role credit cards play in capturing and retaining customers.