Whether the main barrier is geography, brand awareness, or an aging customer base, many banks and credit unions hit a growth ceiling. And breaking through it isn’t easy — especially in personal lending, where reaching qualified borrowers requires resources that many institutions don’t have.
At Amount, we see ourselves as more than a technology platform. We’re in the business of helping our clients grow. And in today’s market, it’s not enough to simply optimize the customer experience; institutions also need to meet customers where they’re actively searching. Success depends on having a clear marketing activation strategy.
That’s why we created a strategic partnership with one of the country’s largest personal finance platforms, giving our clients direct access to millions of high-intent borrowers.
For borrowers, it means more chances to find the right financial partner. For banks and credit unions, it means being able to quickly launch their personal loan programs on a leading marketplace, target the right borrowers with easy policy customization, and see results in weeks — all without adding headcount or operational burden.
Read on for a look at the results our clients are seeing, and how you can create similar success.
Success Story #1: More Originations and a Brand New Demographic for a Community Bank
A regional community bank launched its personal loan acquisition program in just two weeks.
In the first full month, loan originations reached nearly $18 million — about 4x the initial forecast. 40% of new customer households came from our strategic affiliate program, with an average age 30% younger than their existing customer base. It's a crucial demographic they would not have reached through branch traffic alone.
Now, the bank is deepening those relationships, cross-selling deposit accounts and other products to turn new borrowers into lifelong customers.
Two Success Stories from Larger Institutions
While the regional community bank’s results show how powerful Amount’s partnership can be for smaller or mid-sized institutions, the impact isn’t limited to those with a modest footprint. Larger institutions are also leveraging it to scale faster, fine-tune their strategy, and reach new customers nationwide.
A national mortgage lender, for instance, grew originations by 12x in the first month, with the potential to add $710K in revenue per month. Meanwhile, a digital bank leveraged the affiliation to establish its U.S. presence and quickly expand.
Both leveraged Amount’s real-time policy controls to easily adjust credit criteria, rates, and volume based on their capacity and risk appetite — enabling strategic growth without sacrificing loan quality.
Let's Fuel Your Growth
Interested in this program? Let's talk about creating a similar success story for your financial institution.
We can also help you turn those short-term gains into long-term relationships. Amount’s unified platform connects deposit and lending origination into a single, seamless system — making your cross-sells smarter, more timely, and simpler to execute.
The demand is there. All that’s left is to capture it. Get in touch to see how.
FAQs
What operational burdens do consumer marketplace integrations typically create?
Amount handles the entire technical integration process, with automated compliance reporting and streamlined lead management. This means institutions don't need dedicated development resources or additional compliance staff. Lenders can launch quickly and scale with confidence.
What kind of borrower quality can financial institutions expect from the consumer marketplace affiliation?
Through Amount's affiliate program, institutions see average FICO scores above 770 and take rates of 96% from offer to acceptance, indicating high borrower intent and strong likelihood of loan performance. Amount also helps clients tailor their rates and credit policies to target specific borrower qualities, including credit attributes. This means the institution decides how aggressive its policy is, based on its goals.
How does this partnership help smaller institutions compete with larger banks?
Access to a premium consumer finance marketplace is typically limited to lenders generating around $100M in monthly originations. But through Amount's partnership, smaller community banks and credit unions with less volume can now access high-intent borrowers they would not otherwise have access to.